I am an entrepreneur who balances personal and professional life between home country India & a fair amount of world travel. I live with my husband and am a mother to an amazing daschund and a teenage daughter. My professional expertise lies in rich content, product development, interaction design (UXID) and general management , which I credit to 20 years of combined experience in visual content, strategy, technology, and diverse product development. As an entrepreneur, I have specific experience in the business of photography, eCommerce and digital media. Prior to being a full time entrepreneur, I have worked for global organisations such as Tata - Tanishq , Gillette, Group 4 Securicor, Getty Images being the last. SIBSA is my professional child. Personally, I enjoy Art, Technology, Design, StoryTelling, Archiving, Restoring, Preserving & Curating. I love the online and app world to research on a variety of subjects such as business, startups and founders, philosophy, science , hinduism, spirituality, and am currently practicing the Universal Law of Attraction . At the moment I am apprenticing Calligraphy and the art of hand writing. The quote I am enjoying at the moment is " We live on a blue planet that circles around a ball of fire next to a moon that moves the sea,and you don't believe in miracles ? "